What Is An Online Casino Loyalty Program?

What Is An Online Casino Loyalty Program?

Online casinos have become incredibly popular over the last few years. Thanks to the convenience and flexibility they offer, players can now enjoy their favourite casino games from the comfort of their own homes. In addition, online casino loyalty programs often provide generous bonuses and promotions, which can make playing even more enjoyable. However, with so many casinos to choose from, it can be difficult to know where to start. 

That’s where loyalty programs by casino websites come in. Loyalty programs are designed to keep customers coming back. And what better way to do that than offer them rewards for their continued patronage? That’s the thinking behind casino loyalty programs, which provide incentives to customers in the form of points, comps, and exclusive benefits. 

But how do these programs work, and what impact do they have on the online casino industry?

Casino Loyalty Program – Definition and Benefits 

Casino loyalty programs work by awarding points to their most loyal and active customers based on their level of play. The more points a customer earns, the higher their status in the program and the more perks they are eligible for. The scheme includes redeemable points for cash rewards or perks including free or discounted rooms, meals, and show tickets. A player gets more loyalty points, and the higher up the loyalty ladder they climb, the more benefits are available to them.

However, the benefits of online casino loyalty programs tend to vary as per the offers they provide. Typically, one can find impressive benefits like cashback offers, birthday bonuses, higher deposit and withdrawal limits, and many more. Some programs also offer exclusive access to events, gadgets, and VIP treatment at the casino programs.

Casino loyalty programs are one of the most profitable segments in online casino platforms.

The impact of casino loyalty programs is two-fold. First, they provide an incentive for customers to keep coming back to the casino. And second, they help casinos build a database of loyal customers that they can target with marketing and promotions. As a result, these programs can be a powerful tool for both casinos and their customers. As per statistics, the average conversion rate is nearly 2% for free players on social casino platforms. However, with proper strategy, achieving an average conversion rate of 20-30% is possible. With a global average of $900 per month, around 70% of the people in tier-1 countries spend a considerable amount on online casinos at least 2 times a year 

Types of Online Casino Loyalty Programs To Offer 

Online casino loyalty programs are one of the most convenient ways to retain online players. However, there are many ways how a casino platform can make its loyalty programs more attractive and interesting. 

Types of loyalty programs that you may get to experience include – 

  • Tier-based loyalty programs – One of the most used loyalty programs in online platforms, Tier based loyalty programs allow the players to scale up the tier levels based on their overall spending. The points acquired through tier-based loyalty programs can be redeemed for higher rewards, free products, or discounts.
  • Points-based loyalty programs – Members in this program receive points for each purchase they make. These points can then be exchanged for savings, gifts, or other incentives.
  • Discount loyalty programs – When a player reaches a certain level with a certain amount spent, they receive a specific discount percentage on their next purchase through discount loyalty programs.
  • Free shipping loyalty programs – When customers reach a certain level of spending, they receive free shipping on their next purchases.
  • Cashback loyalty programs – Through cashback loyalty programs, a player can earn a certain amount of their purchase back in cash. They can, however, use the earned cash for future purchases.

How To Set Up a Loyalty Program for Online Casinos? 

In order to start with a loyalty program for an online casino, the following are the steps you can follow-

Step 1 – Decide on the kind of rewards that can be offered to the players. Rewards can range anywhere from cashback offers to gifts. Cashback allows players to get a certain percentage of their deposits back even if they lose. Other rewards include free spins and free gifts, which help bring the players back for more rewards.

Step 2 – Once the rewards have been decided, the platform needs to set up a tracking algorithm to track player activities and points rewarded. There are a few ways to set up a tracking system. One widely used method is to implement a software program to track each player and award points automatically without any manual intervention. Alternatively, you can also choose manual inspection to award the players based on the total deposits, gameplay, and withdrawals.

Step 3 – Choose an efficient method to distribute the rewards among the players. Giving players their rewards as additional cash so they can utilise them to participate in more games is fairly common practice. Another choice is to offer players free spins on brand-new games or even to enter them in prize contests.

How Do Loyalty Programs Work? 

To benefit the most from a casino loyalty program, you would need to be a consistent player to make frequent deposits and bets. The loyalty programs can be automatic or opt-in, depending on the casino websites. 

You will receive rewards for every wager placed with the trusted online casino loyalty program, no matter how much you spend. In accordance with the number of points earned, loyalty programs offer rewards. Depending on how you play at the loyalty programs by casino websites, several loyalty programs could provide you extra rewards like free spins. In addition, they can take advantage of the casino’s reward program and enjoy a risk-free gaming experience. These programs are most beneficial to those who make significant bets frequently.

Casinos award points based on the amount a player wagers. Therefore, before enrolling in a loyalty points-based program, it is crucial to confirm which points matter toward the betting.

You must earn a minimum number of points in order to maximise the value of your loyalty program points. Then, reaching a particular level, a player can exchange them for cash or rewards.

How to be eligible for a casino loyalty program? 

  • Become a member – The casino’s loyalty programs are only available to registered members. In order to proceed, you will need to provide your name, a working email address, your birthdate, the currency you want, and your billing address. You can create an account / get yourself registered on the ‘SIGN UP’ page.
  • Be consistent – The more you play, the more you earn. Consistent players often contribute towards increased profits for the business and themselves.
  • Play regularly – Gamers can only take advantage of online casino loyalty programs when they play for real money rather than try their luck in the demo mode. It is, therefore, possible only to redeem loyalty points for real money wagers.

Summing Up

The most effective, trusted online casino loyalty programs provide their members with a wide range of advantages and rewards. Examples include The Wynn Rewards program, Wynn Las Vegas, The Caesars Rewards program, etc. Different loyalty programs offer different rewards, but an increasing number of players choose online casinos over traditional ones because of the benefits and rewards they offer. As a bonus, casinos can provide an array of rewards to retain their regular customers.